Organization

It is somehow a form of learning by mimesis, based on the theory of the conversation. All this sets up its own discourse and an own way of doing things in each company. Therefore, the Organization cannot exist without communication, so that we can establish also that communication can not happen without the existence of messages, whether these verbal or not. A new form of analysis of internal communication that is taking shape is opened, then, increasingly, where the message is the central axis of the organizational communication. Therefore, I believe that the great challenge of internal communication does not pass both by the quality of the message, if the content is positive or negative, but by sincerity and coherence between: what is said and what makes. The message and the mode of communicate it. What is meant to communicate and what really communicates. What communicates outward and inward.Therefore, when it comes to defining the objectives of the communication plan, remember that they can be: operating: aimed at the functional aspects of the Organization, namely the homework, the coordination of actions to reduce the distortion of information.

Motivational: those which impact not on the task but in how the task, on the behaviour of the staff, and which are directed to build the identity, culture, motivation, consensus, participation, socialization, etc. Then the communication is not a magic wand that can achieve something by itself. Just as in life, individualism does not allow to build long term, and less on the systemic world of organizations. Therefore, before making any promise, it is important to know that an internal communications plan can be perfect, but that its success or failure depends not on, shape exclusive, its correct implementation. Gone are times in that, ignoring this aspect, has worked often in schemes of ordered and only command. But, even with this form of direct, without a good vertical communication and down positive results not inaccurate.